Preface With the rise of powerful generative AI technologies, such as DALL·E, businesses are witnessing a transformation through automation, personalization, and enhanced creativity. However, this progress brings forth pressing ethical challenges such as misinformatio

    Introduction As generative AI continues to evolve, such as DALL·E, industries are experiencing a revolution through AI-driven content generation and automation. However, these advancements come with significant ethical concerns such as bias reinforcement, privacy risk

    Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has always been a key strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized

    Introduction In modern rapidly changing corporate environment, staying ahead of the competition is crucial. Competitive analysis has traditionally been a key strategy for gaining a competitive advantage, but the emergence of AI technology has transformed this field. AI-pow

    Introduction Social media marketing has evolved dramatically in recent years, shaped by shifts in innovation, user behavior, and corporate demands. One of the most significant shifts in the advertising sphere is the emergence of AI technologies. AI’s capability to reshap